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Battery company CustomCells continues to pursue its growth course: Dr. Reinhard Ploss, an experienced DAX executive and renowned supervisory board member, has been recruited for the advisory board. Ploss will also serve as the board chair and support CustomCells in expanding to international markets. With this appointment, CustomCells is strengthening its position as an innovation driver and underlining its ambition to become a global player in the premium battery segment.

Battery cell technology is playing an increasingly decisive role for Germany as an industrial and business location. The strategic development and expansion of the German and European battery value chain strengthens technological innovation and helps to secure valuable market shares in this increasingly important sector. For CustomCells, a company based in Itzehoe and Tübingen, technological expertise, the ability to innovate and highly qualified specialists (f/m/d) are the basis for positioning itself as a global player in this market of the future with high-tech battery technology "Made in Germany". However, the course for the location must also be set correctly by politicians, according to the battery cell pioneers.

The International Motor Show (IAA) in Munich is traditionally the showcase of the future for the automotive industry. Last week, numerous automakers and suppliers presented their innovations and visionary concepts for sustainable, digital and, above all, electric mobility to an international audience. Behind each of the newly presented electric vehicles is a component that is invisible from the outside, but crucial: the battery cell. CustomCells develops and supplies the latest lithium-ion cell technology and focuses on customized premium battery cells that power e-cars of today and tomorrow.