CUSTOMCELLS®, one of the leading companies in the development and mass production of state-of-the-art lithium-ion battery cells, is strengthening its top management: Dr. Dirk Abendroth has been named the new CEO of the CUSTOMCELLS® Group. His goal is to drive the premium brand’s ambitious growth course and develop synergies between the CUSTOMCELLS® Group’s companies and holdings, which include the Cellforce Group (CFG). Abendroth joins CUSTOMCELLS from the technology holding company Team Global, where he was Chief Technology Officer (CTO). Prior to that, he was CTO in the Automotive Division at Continental, served as Vice President of Autonomous Driving & Powertrain at Byton, and held various executive positions at the BMW Group.
"Dirk Abendroth is bringing many years of experience from big corporations as well as start-ups and the venture capital scene. He has a wealth of expertise in the automotive and aerospace industries and is familiar with electric drives and new technologies," says Leopold König, co-founder of CUSTOMCELLS®. "At CUSTOMCELLS®, he will immediately find several stable footholds. For us, he’s the entire package."
Torge Thönnessen, the other co-founder of CUSTOMCELLS®, adds: "Our company is on a growth course. The operating CUSTOMCELLS® companies are already drastically expanding production and development capacities. To continue on this path, we are fortifying ourselves in key positions, which include the top management. With Dirk Abendroth, we can scale our ideas and become a global player for premium battery cells in Germany. His network, innovative strength, and international experience make him the ideal candidate for the job."
Setting the pace for the technological transformation
While Abendroth moves to the top of the CUSTOMCELLS® Group, the two CUSTOMCELLS® founders, Leopold König and Torge Thönnessen, will remain managing directors of the subsidiaries and joint ventures and focus on the operative business to further expand and scale it into premium niche markets. The existing, stable, and developed structures will remain in place, but the CUSTOMCELLS® Group plans to take advantage of the synergies between its companies and holdings even better. The goal is to forge a sustainable path to an independent, international premium brand in battery cell production, which continues to focus on its customers and their specific requirements while drawing its innovative strength from science and research.
Thanks to the course set in recent years, the battery cell innovator – with production sites in Itzehoe and Tübingen – can continue on its path from lab-scale developer to mass production and offer its customers services along the entire value chain, whether design, prototyping, cell sample series, or the start of production, including the in-house or external setup of micro and gigafactories. Thanks to its comprehensive industry and technological expertise in the development and production of high-performance battery cells, CUSTOMCELLS® is the go-to partner in a radically changing electrified world.
Dirk Abendroth to leverage synergies and scale premium niche markets
Abendroth, who holds a doctorate in electrical engineering, began his career at BMW, where he held various positions for twelve years. Most recently, he served as Head of "Powertrain BMW i". In 2016, he was Executive Vice President at Byton. There, he was responsible for powertrain and autonomous driving. In January 2019, Abendroth became CTO of Automotive at Continental AG. In July 2021, he joined serial founder Lukasz Gadowski's international technology holding company Team Global as CTO. Abendroth personally holds twelve international patents in the fields of data and digitalization, system control, propulsion, and autonomous driving. More than ten others are in the approval process.
Abendroth: "CUSTOMCELLS® is an exciting company. On the one hand, it’s still young, agile, and structured; on the other, it has extremely enormous potential in a future industry. Turning CUSTOMCELLS® into a global leader with a key role in the premium battery market was exactly the challenge I was looking for." In his new role, Dirk Abendroth reports to the shareholders of the CUSTOMCELLS® Group, which include Porsche Ventures, Primepulse SE, 468 Capital, andVsquared Ventures.
Massive growth trajectory in 2022, AI in battery cell production
CUSTOMCELLS® expects massive growth in 2022. The corporate group was already able to increase the order value of its projects significantly in 2021 compared to the previous year and deepen the relationships with its existing customers. In doing so, CUSTOMCELLS® has developed even further technologically and, among other things, made progress in the use of high-capacity active materials, such as silicon (SI) and particularly nickel-rich lithium nickel cobalt manganese oxides (NCM).
A special team with expertise in digitalization is sustainably driving the integration of artificial intelligence (AI) in the battery cell industry, strengthening the company's leadership in technology. Together with partners, CUSTOMCELLS® is working to counter the shortage of skilled workers in the industry and keep up the pace of innovation. In doing so, the company aims to strengthen its European supply chains in a targeted manner and consciously position itself as a sustainable innovator in Germany as a business location.